These are some of the benefits of Search Engine Optimization (SEO)
- Quality traffic: SEO helps in driving organic traffic to your website.
- Quantity of traffic: SEO helps in increasing the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.